INDIAN AD WORLD TO HAVE OWN `BLACK BOOK'
Article Abstract:
The Indian chapter of the International Advertising Association (IAA) is set to compile the best of Indian advertising in a hard- bound volume. Titled Showcase of Indian Advertising, it will be dedicated to the father of Indian Advertising, the late Mr Subhas Ghosal. It will mirror the best of Indian advertising in both vernacular languages and English from April 1995 to March 1998. The selection will be based on criteria like the originality of the idea, the strategic intent, execution, impact and relevance to the target response. Each selected entry will attract a fee of Rs3,000. The 250-page volume carries a price tag of less than Rs2,000. It is to be distributed among all IAA chapters in 96 countries.(uh)
Comment:
India: Indian chapter of Intnl Advertising Association is set to compile the best of Indian advertising in a hard-bound volume
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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SEAGRAM GAINS RECOGNITION
Article Abstract:
The Department of Science and Industrial Research of the Government of India has accorded recognition to the research and development centre of Seagram India (SI) in Pune. The centre is developing the grain fermentation technology. SI uses only grain spirits - not molasses - for manufacturing blended whiskies. The centre proposes to develop patentable formulations and processes. (ag)
Comment:
Has been accorded recognition by Dept of Science & Industrial Research w/ regards to its research & development center
Publication Name: Economic Times
Subject: Business, international
ISSN: 0013-0389
Year: 1998
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